Biography
William Swislow is a digital media professional & online pioneer. He led Cars.com’s product organization from its founding through a sale that valued the company at approximately $3 billion. He was involved in developing its consumer presence, brand strategy and suite of advertising products. These included an innovative commitment to user experience, ground-breaking use of data for both consumer and advertising products, industry-leading editorial content, adoption of key technologies such as Salesforce.com, and a deep integration of product and technology strategy. Prior to Cars.com, Swislow help lead the digital transition at the Chicago Tribune following a career in journalism.